Merribel Ayres, owner of the Amina Rubinacci boutique in Georgetown, and Alessandro Spada, CEO of the Naples-based brand, brought the style, the elegance and the allure of Amina Rubinacci to the Italian Embassy of Washington DC.
Kathleen Parker, award-winning journalist, moderated the event, dressed in a stunning Amina sequined jacket. Joined by Tony Maisto, a rep for the Italo Ferretti neckwear brand in New York, Spada philosophized, “A woman chooses her clothing not only by who she actually is, but also by who she thinks she is.” Kathleen quipped, "Clearly by wearing this jacket, I think I am awesome."
From selling online and protecting their brand from counterfeiters, to maintaining the integrity of production as they continue to expand, Maisto and Spada tackled the issues facing every major global fashion house. Both agreed that online sales will demand a portion of their attention, but the focus for growing their brand lies within the authentic customer experience in each of their stores.
Opening the floor for questions, one young lady from the audience raised her hand. “How do you see the brand evolving for the modern woman?” Alessandro pondered and replied, “Our aim is to be pragmatic, to offer a line that is versatile and classic for the professional woman, yes, but with a modern touch.”
Spada – son of the legendary Amina – is a champion of “Made in Italy.” Under his passionate leadership, the brand has become a very successful fashion house with a global presence.